『カタリ』と『バーグさん』

井澤文明

『カタリ』と『バーグさん』はカクヨムに利益をもたらしているのか?

Question 1:

Do you agree or disagree that the creation of Katari and Ms. Burg is giving a positive impact on Kakuyomu? Use specific reasons and examples to support your answer.


Answer:

Since the discovery of literature, people have created many stories in many genre and from fiction to non-fiction. Many of the stories created were published as paper books, and the use of paper was the only way to spread the published text. However, due to the development of technology, it is popular now to use websites and other services for writers to spread their own story. Kakuyomu, is also a website created for both writers and readers to enjoy novels. This novel website has recently created two official characters called "Katari" and "Ms. Burg." Kakuyomu effectively uses these two characters to give a positive impact on them, by using the two to create motivative events and to make the users recognize the main theme of Kakuyomu.


The creation of Katari and Ms. Burg is one of the techniques Kakuyomu used to notify users that they are also a part of the Kakuyomu community. According to Kakuyomu, Katari and Ms. Burg were created by users who participated in an event that Kakuyomu organized. The use of this technique, which is nominating normal users' idea to create an official character, is effective way to motivate users, and also people who never knew about the website. By spreading information about the event, people who were out of the Kakuyomu community were able to notice about the website. Therefore, Katari and Ms.Burg is a huge benefit for Kakuyomu in motivating users and spreading Kakuyomu to a wider community.


Katari and Ms.Burg is further beneficial for Kakuyomu by how the two are portrayed, to share the main topic of the website. For instance, Katari, one of the official character of Kakuyomu, can be tranlsated as "talking" from Japanese, which is strongly related to one of the main theme of Kakuyomu: Spread. Katari furthermore illustrates the main theme by the specific characteristics he has. According to Kakuyomu, Katari is a boy who is actually not good at reading novels and rather prefers mangas. However, when he read a heart touching novel, he became emotional and changed his understanding against novels and short stories. Moreover, another character, the AI robot "Ms.Burg" is also portraying how supportive the users can be in this website. Since Kakuyomu is a community which all writers and readers can communicate and support each other, it is clear that Ms.Burg is symbolizing the relationship between the users in Kakuyomu. Hence, the way Katari and Ms.Burg is illustrated, portrays the main theme and aim of Kakuyomu to the users.


In conclusion, the two official characters, Katari and Ms. Burg is giving benefits to Kakuyomu by spreading about them to a wide community, and motivating and illustrating the main theme of Kakuyomu to the Kakuyomu users.

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『カタリ』と『バーグさん』 井澤文明 @neko_ramen

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